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In North America, the TurboGrafx-16 was first released in late August 1989, in New York and Los Angeles. Initially, the TurboGrafx-16 was marketed as a direct competitor to the NES (Nintendo Entertainment System) and early television ads touted TG-16's superior graphics and sound. These early television ads featured a brief montage of TG-16's launch titles: Blazing Lazers, China Warrior, Vigilante, Alien Crush, etc. Of course, TG-16 was also in direct competition with the Sega Genesis, which had had its own New York/Los Angeles test-market launch two weeks prior, on August 14 (Note: the launch dates can be confusing. Part of the confusion, perhaps, lies in the fact that both TG-16 and the Genesis were first test-marketed in New York and Los Angeles, then given national launches. However, it is known that the Genesis' initial test-launch occurred two weeks prior to TG-16's.)[3] The Genesis launch was accompanied by an ad campaign mocking NEC's claim that the TurboGrafx-16 was the first 16-bit console.

Today, the TurboGrafx-16 is mainly known for its much-vaunted shoot 'em ups, its competition with the Sega Genesis, advertising flop Johnny Turbo, and the Bonk games. After the system died, NEC decided to concentrate on the Japanese market, where it had had much more success.

In 1994, NEC released a new console, the Japan-only PC-FX, a 32-bit system with a tower-like design; it enjoyed a small but steady stream of games until 1998, when NEC finally abandoned the video games industry. NEC would then partner with former rival Sega, providing a version of its PowerVR 2 Chipset for the Sega Dreamcast.

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